With a Massive Evolution Underway, Turning Stone Resort Casino Becomes "Larger Than Life"
As the Turning Stone Evolution makes Upstate New York’s most award-winning resort “Larger Than Life,” a new marketing campaign was launched today to celebrate the amazing experiences this transformation will create. The campaign coincides with historic growth and investments at Turning Stone and across the Oneida Indian Nation’s enterprises and reflects an unwavering commitment to providing “Larger Than Life” experiences for guests and team members.
Oneida Indian Nation Homelands (October 22, 2024) – Turning Stone Resort Casino has long been Upstate New York’s most award-winning resort. As the region’s top destination for extraordinary hospitality, entertainment, nightlife, dining, golf and more continues its largest transformation in more than two decades, a new marketing campaign launching today will celebrate how innovative new amenities and experiences will make the resort “Larger Than Life.”
A mantra for the resort’s growth throughout the years as well as a marketing campaign, “Larger Than Life” includes new TV spots and print, digital and outdoor advertising. There will also be campaign activations throughout the resort, exciting promotions and “Larger Than Life” Turning Stone Experience giveaways.
The “Larger Than Life” campaign coincides with a historic level of investment from the Oneida Indian Nation at Turning Stone as well as Point Place Casino and across all of the Nation’s enterprises. The massive $370 million investment in the Turning Stone Evolution is more than an expansion and will literally make the resort “Larger Than Life” with:
- The Grand Expo, a new conference and events center that will double the resort’s existing convention and meeting space
- The new 258-room Crescent Hotel
- Salt Seafood & Raw Bar, a new fine-dining venue with outdoor dining areas and event spaces
- Stunning new outdoor event areas
- A new parking garage with 1,500 spaces
- And more…
Coupled with the resort’s outstanding service, these new amenities will offer guests an exhilarating “Larger Than Life” destination that will transport them from the mundane to an endless array of awe-inspiring experiences and endless entertainment.
“When we set out to create Turning Stone, the Oneida Indian Nation had a vision for the resort and this region that was truly larger than life,” said Oneida Indian Nation Representative and Turning Stone Enterprises CEO Ray Halbritter. “Today, it is clear to our guests, our team and all of Upstate New York that what is taking place at Turning Stone is different than anything found anywhere else. We are thrilled to make these words our guide at Turning Stone, where we will continue to build on our award-winning reputation and create new opportunities for guests and our team for generations to come.”
Turning Stone’s rapidly growing roster of “Larger Than Life” experiences will continue to attract new guests to the region for business and leisure travel, allowing the resort and surrounding communities to compete with destinations throughout the Northeast, across the country and around the world.
All of this growth also promises “Larger Than Life” careers for the Turning Stone team and all team members across Turning Stone Enterprises with boundless opportunities in hospitality, gaming, culinary, events and more.
To view the first advertisement for the Larger Than Life campaign, please CLICK HERE.
About Turning Stone Resort Casino
A renowned, award-winning destination resort in Upstate New York, the Oneida Indian Nation’s Turning Stone Resort Casino features world-class amenities including five hotels, two luxurious spas, five golf courses, more than 20 dining options, a 125,000 square foot Las Vegas-style gaming floor, TS Sports, a state-of-the-art sports betting lounge, The Showroom, an intimate concert venue, a 5,000 seat arena, and several nightlife venues. Conveniently located 30 miles east of Syracuse at NYS Thruway exit 33, Turning Stone was named the #1 Best Gaming Resort in New York by Casino Player Magazine and the #1 Best Overall Dining in 2023. Turning Stone has also earned the prestigious Forbes Travel Guide Four-Star Award for The Lodge, Wildflowers restaurant, TS Steakhouse, and Skʌ:nʌ́: Spa, and, for more than a decade, the AAA Four Diamond Award for The Lodge, The Tower Hotel, and Wildflowers restaurant.
For more information and reservations, call 315.361.7711 or 800.771.7711.
Media Contacts:
Joel Barkin, Vice President for Strategic Communications and Community Engagement
315.361.8173
jbarkin@oneida-nation.org
