Excitement is building over The Cove at Sylvan Beach, as Oneida Nation Enterprises celebrated the opening of the resort’s flagship store and restaurant over Memorial Day Weekend.

Dubbed Sylvan Beach Supply Co., the store and café will serve as the operational nexus for the new resort. The “Supply Co,” as it has become known, features a café with a menu of burgers, gourmet sandwiches, pastries, Instagrammable ice cream sundaes, and an expansive candy wall loaded with a literal ton of candy.

The shop also serves as a de facto activity center, since it’s the spot where visitors can rent pontoon boats, fishing boats, deck boats, ski boats, canoes, kayaks, paddle boards, bicycles, water bikes, and fishing gear for use on Oneida Lake.

Anyone can rent watercraft from the Sylvan Beach Supply Co., and the shop boasts the largest selection of water sports rentals on the entire lake.

The fishing gear rental program also is extensive, and is set to grow as the summer continues.

“The Cove at Sylvan Beach brings together the best of Sylvan Beach with the guest service we have perfected at properties like Turning Stone Resort Casino for a unique destination that redefines the Upstate New York vacation experience,” said Ray Halbritter, Oneida Indian Nation Representative and Oneida Nation Enterprises CEO. “We are excited to showcase our continued investment in Upstate New York’s tourism economy.”

Technically, the shop opening is the first in a series of openings at The Cove. The cottages at The Cove will open for weekly stays in late June.

The family-friendly resort comprises 70 two- and three-bedroom units, each thoughtfully appointed with quality finishes, full kitchens, an in-home washer and dryer, fire pits, gas grills and more. Cove guests will find surprising extras, such as exclusive access to a heated pool, and playground. Each cottage rental includes a private pontoon boat for use on the lake. 

In one short week, the Supply Co. has become renowned for its deck—an expansive open-area area where guests can enjoy sweet treats or cold beers and cocktails after a day on the water. We can only imagine how popular this spot will be by the time school’s out for summer.

We’ll meet you there.